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Yamaha to augment dealership network, client touch points





With an eye on augmenting its access in rustic part of the country, Yamaha Motor proposes to enhance the number of its dealerships to around 450 and client touch points to 1,400 by 2013 end.

This is part of two wheeler manufacturer’s “main growth plan” that would witness launching of novel products in addition to dealership network development.

Jun Nakata, India Yamaha Motor director, sales and marketing stated this in an email interview.

“We are already involved in flourishing our sale facts plus service network crosswise the nation to draw near our client base. We are flourishing dealerships and employing Yamaha Bike corners in rustic regions with the aim to make a way into these market zones,” Jun added.

Yamaha to augment dealership network, client touch points

“We at present have around 400 dealer networks and 1,200 client touch points. We propose to augment to 450 dealer networks and around 1,400 touch points by 2013 end,” he said.

In addition, Yamaha Motor is eyeing to boost market share from the existing 3 per cent to around 10% by the next three years (2016).

The firm has recently made entry into the scooter section with the launching of ‘Yamaha Ray‘.

Moreover, the firm has appointed Bollywood heroine Deepika Padukone as the brand ambassador for the scooter (Ray).

Yamaha Ray

“With the access into the scooter section, we are eyeing at pushing ourselves in this section in a statistically significant way. We will carry on investing in expansion of products, which reveal the worldwide Yamaha image and match the true Yamaha DNA i.E. Performance, Innovation & Design,” he also said.

Nakata stated that the novel facility at Chennai that is likely to start its functioning in 2014 would assist the firm boost production capability to 2.8 million vehicle units by the year 2018.

This, in turn, will assist the company meet the anticipated rise in demand.

Yamaha aims to sell 7,00,000 vehicle units this year as compared to the 4,90,000 vehicle units sold during the last year (2012), Nakata said.

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