Yamaha is the latest entrant in the Indian scooter market and they recently introduced the Yamaha Ray for their Indian consumers. Now to sell those scooters in the market, Yamaha has roped in Bollywood Diva Deepika Padukone as its brand ambassador.
As is the norm with brand ambassadors, Deepika will feature in Yamaha Ray advertisements and will be present at the launch of the scooter. Since Yamaha is targeting young women in their early twenties with the Ray, Deepika would fit into that role quite well.
This is not the first time that a Bollywood actress has been chosen by the scooter manufacturer in India. Earlier, names like Priyanka Chopra, KareenaKapoor and Anushka Sharma have been hired as brand ambassadors by companies like Hero Motors, Mahindra Two Wheelers and TVS.
The Yamaha Ray would be launched in India next month.