Yamaha Motor India continued to display the steep rise in sales figure for the month of February 2012. It’s overall sales clocked 27,050 units in Feb 2012 in comparison to 23,384 units in the same month last year, registering 15.7% growth. Looking into export figures, Yamaha exported 13,605 units in Feb 2012 against 9,662 units of Feb 2011. The overall sales record comes to 40,665 units in Feb 2012 against the 33,046 units of Feb 2011, a staggering 23% growth.
Speaking on the results, Mr. Roy Kurian, National Business Head, India Yamaha Motor Pvt. Ltd., said, “We are very pleased with the sales growth that we’ve witnessed in the past month on account of our strong product portfolio and high customer confidence in us. Our accolade models such as the YZF-R15, FZ series and SZ series have been very well accepted. We are also planning to implement our Best 3S (Sales, Service & Spares) set up in tier-2 & tier-3 cities and increase sub-dealers in the rural areas as well to further boost our sales.”
Yamaharecently received two prestigious awards – the “Variant of the Year – Bike” for the YZF-R15 by Car India & Bike India Awards 2012 and the “Two-Wheeler Manufacturer of the Year” by NDTV Car & Bike Awards 2012.
Yamaha continues striving to improve its relationship with the customers and has launched the ‘YES!YAMAHA’ campaign that endeavors to provide the Best 3S Experience so that the customer always appreciate the Japanese brand. The company is making steadfast efforts by conducting consumer-centric marketing initiatives such as Yamaha R15 One Make Race, Yamaha Safe Riding Science (YSRS) for college students & kids, Yamaha Service Camps to name a few.