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Yamaha queues up 250cc motorcycle for 2014





Yamaha will roll out influential 250cc engine sports motorcycle in the year 2014.

Presently, the Japanese bike firm is concentrating on the scooter section.

Hiroyuki Suzuki, India Yamaha Motor, managing director and chief executive officer, stated, “We will concentrate on the scooters section for the coming two years, but in the year 2014, we will roll out influential sporty 250cc motorcycle in the domestic market. There is a positive market for this premium section that we would like to beat.”

At the moment, there are some players comprising Kawasaki’s Ninja are present in the 250cc category and Honda with its premium sports motorcycle CBR 250R.

Yamaha queues up 250cc motorcycle for 2014
Local firms, like Bajaj and Hero MotoCorp are also functioning on sports motorcycle for the domestic market.

In the Indian market, Yamaha has attendance in the deluxe and premium bike sections and has 150cc catered engine bikes.

Owing to its concentration on the rising scooters’ zone, Yamaha will not bring in any fresh bikes for the coming two years, but will keep upgrading its subsisting bikes.

It will introduce a scooter series for diverse target profiles.

The company also proposes to roll out a mass market 125cc bike in the country by the year 2015. The mass-market motorcycle will be fabricated in the country from its novel facility in Chennai. The facility will be ready by the year 2014.

The company, which started exporting made-in-India motorcycles to the Japanese market in August 2012, is also eyeing exporting additional models to Japan. Yamaha is exporting deluxe bikes R15, a 150cc sports motorcycle fabricated at its facility in Surajpur.

“The bikes made in the domestic market meet up the advanced specification of originated markets and they are created at a lower cost. The value is almost double in Japan. We are sending R15 to the Japanese market to experiment market, and if the reaction is positive, we may discover additional products for export to Japan and other superior market zones,” Suzuki added up.

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