The bike maker TVS is trying hard to gain its lost position in the Indian Bike market. TVS was managing its market quite well with the commuter bike TVS Victor, scooter Scooty and sports bike Apache. Out of these, it has already phased out Victor. Scooty and Apache has also failed to gather good sales. The company has seen a decline of about 8 percent in its sale numbers during the 2012-2013 physical year. To take things on the right path again, TVS has taken a few steps. The company is in talks with BMW Motorrad for partnership on newer projects. Along with this, they have also announced a new bike in the middle-weight section to compete with the rivals like Bajaj Pulsar NS200, KTM Duke 200 and Honda CBR250R. TVS is also working on a new high powered scooter that will be placed above the 110cc Wego and re-launch of TVS Victor.
The announcement however, feels quite late as the high performance segment is already packed with the models and if TVS is going to launch its bike (which is scheduled to appear in 2014-2015) there will be tough competition from the rivals as KTM has already scheduled launch of its KTM Duke 390, Honda is also bringing its CBR500R and Ninja 300 is also coming to Indian market, so there will be a cut throat competition for any new comer. On the other hand the upcoming scooter is also scheduled to appear by the middle of 2013 and again it will be facing tough rivalry with Honda Dio, Mahindra Duro and Suzuki Access.
The commuter segment might offer a good response to the Victor next year, but that will mainly depend on how good the bike is. The new performance bike might be another version of the Apache with bigger 200cc engine. The company is also in the final stages of collaboration with the BMW Motorrad and if the collaboration becomes successful the new bike might feature a BMW heart. For now the company is mainly relying on newly launched TVS Phoenix and its scooter Wego.