The moment has finally arrived for the British motorbike brand Triumph Motors to unleash itself onto the Indian bike market with full throttle. The high performance bikes will be available by the end of this year for the bike enthusiasts. The bikes by Triumph have already been displayed at the Indian Auto Expo 2012. With that the announcement of the price was shockingly competitive because of its CKD (completely knocked down) models. For now, Triumph has located a perfect place to set up its plant for assembling these CKD kits on the Bangalore-Chennai highway at Narasapura on a 40 acre land.
Earlier the company had considered constructing its assembly plant in Maharashtra and Tamil Nadu, but now a plant is Karnataka is going to be its third plant in world with the first one being situated in its home country of UK and another is in Thailand. Business Line have confirmed that Triumph got into an MOU (memorandum of understanding) with the Karnataka Government a month ago for the particular location which is close to a port which will help in quick, cheap and easy importing of CKD kits and may be exporting the ready bikes offshore if such a requirement ever arises.
The company representative who made the announcement also said that they are gearing up to start their operations in India and amongst the seven bikes which they intend to introduce to the Indian automobile market four will be manufactured in this plant in Karnataka, including the the Street Triple, Daytona 675, Bonneville and speed triple. Once everything is in order with the assembly and sells, the company may consider the complete manufacturing process as well for the Indian automobile market. “Near about 40 acre of prime land has been located and marked by the bike company in the district of Kolar at Narasapura in the state of Karnataka on the main Bangalore-Chennai highway which is 50 kilometers from Honda’s looming motorbike plant,” said an officer of Triumph Motors.
New Delhi will most probably hold the headquarters for the operations of Triumph Motors in India. There will be four dealers across the nation in the beginning and the company aims to increase it by 12 dealerships within the coming three years time. The operations will start from the month of July this year. Although the plant would take almost a year to build up, the company will still launch the bikes to create excitement amongst the bike enthusiasts for the brand. These models will be imported as completely-built units, but the price tag will be set on the lower side to keep them at par with the reduced price after the assembly starts in the Karnataka plant.
After the massive entry of Harley Davidson and KTM in the Indian motorbike market, the entry of Triumph Motors in this segment will speed up the competition and thus developing the technology leading to a drop in the prices of the bikes.