Bajaj Auto is set to introduce three dealer outlets in Gujarat following the success of its Discover model. The company just recently opened what is their 39th dealer outlet in Ahmedabad. Gujarat has proved a budding market for the company, with its Discover range of bikes having sold 1.75 lakh units in the state so far.
The nation’s second biggest bike manufacturer has a 35% market share in Ahmedabad alone, which they aim to increase to 40% with the opening of their new dealer outlet. Bajaj Auto’s head of motorcycle business, said that they had launched Discover DTS-I back in July, 2009. In a span of just one year, the bike has managed to sell above 80,000 units per month. They introduced the 150 next in 2010 giving Indian consumers the opportunity of owning a 150cc motorcycle at an economical rate. This resulted in instant sales for the company, accounting for 35,000 models to its sales figures.
Vimal Sumbly, Bajaj Auto’s deputy GM, said that the overall sales of their Discover range has stood around 1.2 lakh models per month, since its introduction back in 2009. For the fiscal year 2011-12, they expect to sell around 1.5 lakh models per month.
He also added that Discover has received widespread acceptance in the Gujarat market, which is only evident through its increasing sales volume. The sales of this bike grew by 152% in the fiscal year 2010-11, selling 8,526 models. Currently the bike sells around 12,000 units in Gujarat.
Bajaj Auto’s finance arm, Bajaj Finance also began a discounted cash collection strategy across 150 locations in Gujarat, out of 1300 locations pan India, in a bid to increase their market share in rural areas as well. S. Sridhar said that rural customers usually lack facilities to avail a finance loan as they do not have a back A/C, guarantor or pay slip. With this scheme, customers who do not have the above mentioned prerequisites, have to just pay a fixed or lump sum amount depending on the requirement based on his voter’s ID or ration card.
They have sold a total of 3 lakh units in India, under this programme. The company has also said that they would be introducing their sports bike and adventure bike versions under the Ninja and KTM models in a period of six months catering to the luxury bike segment.