Having already established a firm footing in the Indian scooter segment, Suzuki is ready to bring in another scooter into this market. The scooter market in India has seen Honda enjoying a monopoly for a significant period of time. But with its Suzuki Access offering strong competition to the Honda Activa, even outshining in certain markets, Suzuki is all set to change this trend.
Suzuki recently announced that it is going to roll out its latest scooter for the Indian market by 2012. This new scooter is also going to be displayed at the Auto Expo being held at New Delhi in January 2012.
A senior executive of Suzuki Motorcycles in India has said that the huge demand that scooters from Suzuki are having among the Indian customers was not possible to be handled by its only offering, the Access 125. This was the reason that the motorcycle giant had planned to roll out its second model, which is going to be launched during the January Auto Expo.
Scooter segment sales figures have outscored their motorcycle counterparts in November. The increased demand for scooters has been attributed to the radical automobile increase that leads to road congestion in cities. The other factor responsible is the increase of women scooter riders. Suzuki is gearing up strongly to face the stiff competition that companies like HMC, Mahindra 2-wheelers, TVS and the likes are going to provide. However, with the strong presence that Suzuki is now enjoying in the scooter segment, enables it with the extra advantage over all other competitors, at this moment.
SIAM (Society of Indian Automobile Manufacturers) feels that the growth that the scoter market is experiencing is going to make it overtake demand for the other offerings in the category of two-wheelers, within this financial year itself.
It is also likely that Yamaha will be showcasing its latest scoter model at the expo itself. There has been no confirmation from the manufacturer on this aspect but the market analysts are of the opinion that there is a significantly high probability of this happening. Scooter lovers would definitely love to see models from both these giants Yamaha and Suzuki coming together into the Indian market.