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Royal Enfield set for aggressive expansion





The Auto Expo has been to the biking world what moisture is to sodium. If you aren’t a chemistry geek, then we meant the Auto expo has sky rocketed the biking industry to a completely new level. The auto Expo had been hosted in Mumbai last year and this year back in January it again made an impact in Delhi. The event catapulted a number of bikes, never before seen right into the hearts of a lot of biking enthusiasts, and embedded in their mind one strong though, “I want one of those”. All the upcoming bikes showcased themselves at the auto show, some of them featuring on Indian turf for the first time.

Among the many that flaunted themselves on the Auto Expo, were the British made, the evergreen, the Royal Enfield, India’s very own Harley Davidson? Royal Enfield has been scorching up the streets of our country for a long time with their beefy machines rampaging across the terrain. Now the bike authorities have realized, tough competition is up ahead, with a number of biking giants heading towards India. Already there has been a tie up between Bajaj and KTM and they are bringing in the KTM Duke 200 here. Other biking companies like Suzuki and Yamaha are set to launch new products from the 650cc line in India. Seeing a threat over Royal Enfield’s monopoly in the heavyweight bike category they have decided to come out with two new products, namely the Thunderbird and the Café Racer. Both these bikes are set to feature in the next few months and would be soon be grabbing eyeballs on Indian streets.

Royal Enfield set for aggressive expansion

Both the models, quite naturally unveiled themselves at the Auto Expo 2012 and had been received with applauds and gasps. The response from the crowds that took a peek at the bikes was overwhelming. With such initial responses the bike authorities can’t be anything but pleased. The CEO of Royal Enfield bikes in India, Mr. Venki Padmanabhan confirmed that the company would launch the Thunderbird 500 in the months of May or June. He also stated that the Café Racer is set to launch in either late this year or the first quarter of next year. India has always taken to cars when it came to leisure and comfort, and always when it came to making something a status symbol, the Enfield authorities believe with the new bikes that pattern of thinking is set to change.

Quite recently Royal Enfield added Philippines to their list of countries in which they do business, introducing five new cars in the south Asian country. Here too, as the directors’ state, the bike makers are going for aggressive expansion opening up new showrooms and striking up new dealership pacts. These dealerships have been with the intention of investing in new services and improve sales. Enfield has recently crossed the 200 dealers mark across India and has set up technician training facilities at sites in Chennai and Chandigarh.

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