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Royal Enfield plans expansion to new global markets

Premium motorcycle maker Royal Enfield, a division of Eicher Motors, is eyeing to swell its abroad attendance on the back of its recent launch the ‘Thunderbird 500cc’, a top executive stated.

Royal Enfield Chief Executive Officer Venki Padmanabhan stated, “Yes. We are eyeing (new) market regions. We have to satisfy our clients…,”

Royal Enfield is one of the favorite brands in California, the US, which he stated, has one of the most rigorous emission rules.

Venki Padmanabhan, after introducing the Thunderbird 500cc in the US market, stated that in addition to exporting to the said market, they ship to more than 40 rising and urbanized nations.

Royal Enfield plans expansion to new global markets

“We market few bikes in the Californian market. I would say, exports contribute approximately 4,000 units per year. We export to a few of the developed regions such as France, Germany, United Kingdom as well as Australia,” Venki said.

Royal Enfield, at this time, exports 500cc bike range fabricated from its decades old 10acre facility in Thiruvottiyur located near here.

Showing hope that the novel facility launching at Oragadam, near Chennai at a total investment of around Rs 150 crore would lessen the waiting period for a few of its bikes, he stated that the firm would have a mutual capacitance of 1.50 lakh units once it turns operational.

Presently, a few of the products from Royal Enfield arrives with a waiting period of more than 6-8 months, according to a company official.

Royal Enfield fabricates around 10,000 vehicles on a monthly basis from its Thiruvottiyur plant. It signed up a MoU deal with the Tamil Nadu administration for establishing the new facility, in which it was assigned 50 acre land at the SIPCOT Industrial Park at Oragadam.

The Oragadam plant is expected to commence fabrication by the initial quarter of next fiscal, Padmanabhan said, adding, they have mutual capacitance of around 150,000 units on an annual basis.

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