Royal Enfield has come out with their new line of Enfield clothing for the Indian market. The company launched this line as they plan to create a niche for themselves in the luxury cruiser category. They are taking their brand to a new level with their newest collection of clothing apparel and other merchandise.
This includes T-shirts, mugs, helmets, exhaust, visors and now designer boots, jackets, AGV helmets that are RE branded, office bags, saddle bags, bandanas and rain gear, to name a few. They also plant to start new special counters that will be open across all their major dealer outlets offering their customers a whole new ownership experience.
One of America’s popular motorcycle manufacturers, the company also has plans to launch customised gloves, boots as well as other accessories. These products will cater to premium buyers and the prices will be kept according to their target customer range. Apart from accessories, they are also working to offer custom paint workshops for their range of bikes that will surely be one of the best selling offerings in the Indian bike market.