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Piaggio to show scooter for both men and women under Rs.55K





Piaggio brought its brand of Vespa scooters back to the Indian market after a long time. Although the scooters are branded as premium lifestyle products, the segment which is not so popular among the Indian customers, Vespa is selling quite well. The Vespa 125 is getting quite a good attention among the consumers. After testing the success in the two-wheeler market, Piaggio is launching another similar gearless scooter in the Indian market. Since the new scooter will not be holding the Vespa tag, it will make it cheaper than the current LX125.

According to the current market speculations, the upcoming scooter might be named as Piaggio Fly or Flyer. It will be mainly competing against the well-established products like Honda Activa, Mahindra Duro DZ and Suzuki Swish and will be tagged with a price tag of around Rs.50,000 to Rs.55,000. The new two-wheeler will also be supporting the same 125cc engine as we have seen in the Vespa LX125. Piaggio is aiming at this segment due to the tremendous growth this segment witnessed last year. In the financial year 2011-12, the Rs. 50,000 to Rs. 55,000 segment in the scooters saw a growth of about 24.5 percent.

Piaggio to show scooter for both men and women under Rs.55K
Although the scooter is ought to support the same engine displacement, the company may be tuning it for better fuel efficiency. The current Vespa LX125 generates 10.06 PS of power and about 10.06 NM of torque. There are also some rumors that claim that the vehicle is already in its production stage and may be hitting the showrooms by next month. The company is already hoping for high demand and is trying to double its dealership to 100 in next few months. The upcoming scooter will be featuring sporty styling like Yamaha Ray and Honda Dio. It will also feature telescopic suspension in front and hydraulic shock absorbers in the rear.

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