Renowned Italian bike and scooter maker Piaggio has become part of the twelfth River to River Florence Indian Film Festival, which will take place at Florence’s well-known Cinema Odeon in Italy.
The festival will start on December 7 and continue till December 13th, 2012.
The Piaggio foundation has created a group for the said festival and shall be presenting a Piaggio Foundation Honor for best movie, in the feature movie group.
The director of the winning movie will be presented a Vespa LX125 and well-known Bollywood star Amitabh Bachchan will also attend the festival as the guest of honor.
Big B will also give a speech at the opening ceremonial occasion.
This Italian film festival commemorates 100 years of Bollywood.
As per reports, Piaggio India, which rolled out the Vespa brand of lifestyle scooters in the nation, earlier this year, with the Vespa LX125, proposes to make foray in the mass market automatic scooter section reigned by other vehicles comprising Honda Activa, Suzuki Access 125 and the TVS Wego.
Mr. Ravi Chopra, chairman and MD, Piaggio Vehicles said that their plan was very understandable.
He added that they wished to generate a premium room in the scooter group that thus far did not subsist. The Vespa looks after the requirements of the youth who want to indulge in comfort but don’t have a product to purchase.