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Piaggio slashed Vespa price and is bullish for 2013

Only eight months old, Vespa witnessed a roll-out of 25,000 scooters on Indian roads, backed by 125,000 inquires and 300,000 fan following on the internet. This Italian brand received a warm welcome on the Indian shores. Draping itself in a heritage yet fashionable looks, Vespa lured many Indians towards itself. Its fan following is not limited to the youth only. Its fans span across all age groups. We can say that besides metal the beauty of the Vespa is the passion and love the makers have to design an iconic beauty par excellence. The product bears testimony to this sincerity and dedication. The new age Vespa holds the heritage charm with a new age heart. Without any doubts, one can identify the Vespa on a road.

Garnering itself with its stupendous success, this Italian brand is very much bullish for 2013. It will introduce a new strategy to achieve the vision and would also expand its market reach to capture its demand in every corner of the nation. Vespa has marked its presence in 49 Indian cities with 65 dealerships, which is much ahead of the target. On this achievement, Mr. Ravi Chopra, Chairman and Managing Director, PVPL said, “We are extremely delighted that Vespa has been able to create a new premium category within a short span of eight months while striking a strong chord with the Indian consumer.” He is very much confident on the existing dealerships and is very bullish on making the new ones.

Piaggio slashed Vespa price and is bullish for 2013

Prior to the launch, Indians worked tirelessly with Italians in their plant to achieve those standards in our Baramati unit. And as of now, Indian manufacturing unit is very well-versed with those standards. This helped Piaggio to attain operational efficiency and productivity. Process optimization can also be seen here. All this have lead to cost target achievement and Piaggio likes to share this benefit with its beloved Indian customers. Hence they had even reduced its price and one can now acquire its Iconic Vespa at a price of Rs. 59,990 (ex-showroom).

With this new price tag Vespa is all set to take on the competition heat with its stride. As a signing off statement Mr. Ravi said “We are hopeful that Vespa will carry on making the Indian roads stylish and give our buyers their much awaited fashionable ride through town.”

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