Piaggio recently launched the Vespa scooter for the Indian market at Rs 66,000. While the LX125 is a lifestyle scooter, the Italian marque plans to bring commuter scooters targeting big volumes in Indian market.
Though the Vespa LX125 is claimed to hit high sales figures, with its Baramati plant producing over 150,000 units per year, which is expected to double by 2013, the LX125 is still the priciest automatic scooter in the market. However, Piaggio has plans to launch a scooter to compete against the Suzuki Access 125 and the market leader Honda Activa. There are no details on the upcoming scooter yet, but Piaggio is expected to launch a full range of scooters with power plant between 125 cc to 300 cc.
In addition, Piaggio has plans to launch the Italian superbike marque, Moto Guzzi in India. The Italian two-wheeler, three-wheeler manufacturer already launched the Aprilia motorcycle under its Indian portfolio, and this will be the second superbike launch for the country. After launching the Vespa as a lifestyle product, it is practical for the brand to launch the Moto Guzzi brand to add another lifestyle product to its Indian portfolio.
Vespa’s previous collaboration with LML and Bajaj did not do wonders for the brand. After decades, the brand has returned to India, although singly, and hopes to bring back the charm with the retro-modern concept.