The sports division of Pantaloon Retail India will soon sell and market a new range of Hero bicycles. India’s leading bicycle manufacturer, Hero had announced that they have tied up with the Pantaloon Retail India Co. to sell their premium products at different stores of the Future Group.
As a part of this agreement, Pantaloon will sell Hero’s high end bicycles at their company’s Planet Sports outlets on the basis of their other shop-in-shop arrangements in other retail division’s of the Future Group like Pantaloons, Central, Sports Warehouse and Brand Factory in tier I cities across all the metros.
The managing director of the Hero Cycles, S.K. Rai said that this tie up aligns with their company’s strategy of addressing the high-end bicycle market in India, while maintaining its market leadership position in the mass segment by its established brand loyalty.
Hero Cycles has a production capacity of around 5.5mn cycles annually catering to its Indian customers through 3,000 different dealerships pan India. Planet Sports, meanwhile is also widening its brand range in India. Planet Sports is a retail sports division of Pantaloon Retail India which has 80 stores located throughout 30 cities in India, selling a huge array of lifestyle and sports brands.
The new bicycle range from Hero has advanced features because of the change in potential buyer profiles along with their increased buying capacity. Hero is currently aiming to provide quality products having great engineering which can be easily found in market.