Mahindra Group’s two wheeler division, Mahindra Two Wheelers are trying to get a sizeable share of India’s two wheeler market. The company recently reported that they witnessed a growth of 88% in one of their key markets, Gujarat.
The manufacturer reportedly sold around 1,110 motorbikes and scooters in Gujarat last month, an increase of a whopping 88% over the same period a year ago. In May, 2010, the two wheeler manufacturer had managed to sell around 591 motorbikes and scooters.
The company’s VP of marketing, Devendra Shinde, said that the growth they have witnessed in their Gujarat market is because their brand has received a good response ever since its launch. The durability, reliability and quality of their products have also played a key role in their remarkable growth.
They have also carried out some novel brand building and experiential activist in the past year which has resulted in amazing dividends for the company. Their dealer network has also increased since last year and their dealerships have also contributed with their hard work.
Mahindra has four different products across different categories which cater to different consumer segments. These include the Mahindra Duro, the Mahindra Rodeo, the Mahindra Flyte and the Mahindra Stallio, which was the first bike from Mahindra. Overall Mahindra managed to sell a total of 10,970 models pan India last month, a growth of 36% in comparison to the corresponding period in the previous fiscal year.
The company’s cumulative sales for the current financial year’s first 2 months was around 20,525 models, an increase of 20% in comparison to the corresponding period in 2010, when the company sold around 17,055 models. The company managed to sell a total of 2,50,000 models pan India with the Mahindra Rodeo alone selling 1,00,000 models.