Mahindra Two Wheelers Ltd. (MTWL), a part of the USD 16.2 billion Mahindra Group, continued to grow its presence in the two wheeler segment during November 2013.
The company reported sales of 24245 units during November 2013, a growth of 126%. Domestic volumes stood at 23831 units, a growth of 136 % over the previous year.
The volume growth was driven by increasing demand for the innovative Mahindra Centuro. The Centuro continues to receive overwhelming response even after the festive season, even as competitive products were readily available off the shelf.
Viren Popli, Executive Vice President, Mahindra Two Wheelers said, “We continue to sustain growth momentum from the festive season into November thanks to rising demand for the innovative Mahindra Centuro. We are focused on expanding the reach of our sales and service network to ensure great customer satisfaction which we believe is the only way to expanding market share. We have gone from 600 to almost 1000 service points nationally since launch of Centuro in July”.
Designed entirely in-house at the company’s world-class, state-of-the-art R&D Centre in Pune, the Mahindra Centuro sports a host of internationally patented category innovations and features which address practical consumer needs that have never been seen before in motorcycles. It is powered by Mahindra’s indigenously developed intelligent MCi-5 (Micro Chip ignited-5 curve) engine that responds smartly to the need for power and fuel economy, delivering a power output of 8.5 BHP @ 7500 rpm, 8.5 Nm of peak torque @ 5500 rpm and an astounding mileage of 85.4 kmpl (ARAI). A maintenance free battery and 5 year warranty ensure peace of mind for the owner.
Additional category first innovative features include an Anti Theft Alarm with Engine Immobiliser, an encrypted Remote Flip Key, Find Me Lamps and Guide Lamps. The Mahindra Centuro also offers an advanced Digital Dashboard with a Distance–to-Empty (DTE) indicator, Service Reminder and Economy Mode indicator.
The fully loaded Mahindra Centuro is available at an attractive price of Rs. 46,500 (ex showroom- New Delhi).
With the New Centuro, Mahindra Two Wheelers takes another step forward in its journey towards becoming a full range player in the Indian two wheeler market. The company’s ultimate goal is to offer a range of mobility solutions that meet the diverse needs of all types of Indian two wheeler buyers.