After conquering the Indian car market, M&M is looking to have an equally strong foothold in the two-wheeler market in India throught its two-wheerler arm, the Mahindra 2 wheelers. With this target in mind, the company is also looking to export its two-wheelers. Grapevine has it that Mahindra 2 Wheelers will be exporting its 110cc bike, the Stallio, which it is planning to re-launch in the next few months.
The Stallion faced some technical glitches earlier and did not do too well in the market. After rectifying those problems, the company will rebring the Stallio in the market. Mahindra is planning to leverage its farm equipment and car reputation to sell the Stallio abroad.
In an interview to the PTI, Mr. Anoop Mathur, President, Mahindra 2 Wheelers, said that they have already prepared a blue print for exporting the Stallio after relaunching it in the Indian market. According to him, the company is targeting a few markets in Central Asia, Latin America and Africa to grow in a sustained manner.
On asked whether the plans include setting up of actual production units abroad, he said that it all depends on the economy and the market condition. If selling CBU unit does not give desired results then the company could consider setting up plants in some countries.
The Stallio was launched in India in 2010, with Amir Khan as its brand ambassador. But, in terms of performance the bike could not match up to its competitors and soon customer complaints started coming in suspension of the bike and as a result, production of the Stallio had to be halted.