After its split with world’s no. 1 two wheeler manufacturer (based on sales volume), Hero MotoCorp, it seems that Honda too is planning to take over global two-wheeler market. As per reports, the Japanese multinational is planning to export Honda Dream Yuga from November this year. India’s neighboring developing nations viz. Sri Lanka and Nepal have been targeted for the time being for the export of the Honda Dream Yuga. With such plans on the cards, it certainly seems that India’s third largest two-wheeler manufacturer and largest scooter manufacturer tag isn’t enough for Honda.
The company has already set up a couple of its manufacturing units in the country – one at Manesar, Haryana and another one at Alwar, Rajasthan. Both the units have a combined capacity of annual production of 2.8 million units. That doesn’t seem to be enough for Honda Motorcycle and Scooter India Private Ltd. (HMSI), as the company is being reported to have pulled its socks up to reach indigenous and export market by increasing its production and extension of manufacturing units. The under construction manufacturing unit of HMSI in Narsapuram, Karnataka justifies the same.
Honda’s Dream Yuga is a very recent model of HMSI launched in Mumbai at the first place. The excursionist features an engine of 110cc with a price tag of Rs.48,028. Although every other domestic two-wheeler sales have been affected by the present economic slowdown, the tendency of HMSI tells some different story. The company expects a hike of 3% in its market shares in the indigenous market. In the present two-wheeler market, the Japanese multinational has a share of 15%, while on the other hand, it enjoys majority in the scooter market in the country.
The reliance of HMSI on Dream Yuga can be justified by the number of color variants it has introduced. The Dream Yuga has been in five different colors at the entry-level market.
The company has high hopes based on the feedback from the export market once it starts exporting its Dream Yuga.