The name of Honda had been synonymous with Hero in the Indian biking market, until the not so distant past. The company is now operating on its own and has the tremendous desire of expanding. Honda, which is now operating in the Indian market as HMSI, is making intensive planning to expand in India. It has already made the announcement of investing an amount of Rs.1000 crore in the financial year 2012-13 solely for expansion purpose. Honda has also made the announcement that it is going to come with a new brand identity, which is going to be India specific and has even chalked out a latest slogan. It is not just restricted to these activities alone. In order to keep itself ahead of competition, the company has revealed seven latest bikes using the platform provided by the 2012 Delhi Auto Expo; these bikes are going to be soon launched specifically for Indian roads.
According to a senior official of HMSI, the company has already made an expansion oriented investment of Rs.1800 crore. The additional Rs.1000 crore announced is going to be invested in the next year. It has also been confirmed that the seven latest models that HMSI has unveiled at the 2012 Delhi Auto Expo are going to be launched in the market within the coming four months. The company has also expressed its intention of setting up their third plant in India, which is going to be opened in the state of Karnataka. This shows the intention of expansion that Honda Motors from Japan has in the Indian market. The third plant is going to follow the two plants that are already operating in Rajasthan and Haryana. Honda is also planning the expansion of its dealer outlets, which is going to increase to a figure of 1,500 from the 1,200 outlets it has at present.
Since Honda has officially exited from Hero Honda by completely selling off the 26% stake it held in the company, it has been offering tough competition to Hero MotoCorp. The ongoing Delhi Auto Expo has thrown up ample evidence that Honda is willing to compete head-on with its erstwhile partner. The company has already made plans of nearly doubling its production to a figure of 40 Lakh annual units from a figure of 22 Lakh units per annum that it is producing as of now. It has already risen to the position of No.3 in terms of number of motorcycles and scooters that it manufactures in this country. It wishes to keep continuing its journey to the top of the Indian biking segment and has set itself a target of producing 1 crore annual units within 2020. This is going to raise its share in the market to 30%.
It looks like Honda is already geared up and running this race with full momentum. The 2012 Delhi Auto Expo has witnessed the company unveil seven latest bikes from its stables. Five of these bikes have been designed exclusively for the masses residing in the Indian subcontinent. The remaining two bikes have been targetted for specific segments. The latest launches include its 110cc bike, the Honda Yuga, the Honda CBR 150R and the latest Honda CB Shine. The company has also come up with an improved scooter, the latest Honda Dio. The scooter has been given a very stylish design. The two unveiled motorcycles that are being planned to be launched in the international market are its sports bike, the Honda CBR 1000RR and its chopper, the VT 1300 CX.