The beginning of 2012 is showcasing a lot of battle between the two-wheeler manufacturing giants of India to be one among the top three in the motorbike segment. The competitor, who is intending to take Bajaj Auto head on, is Honda. It has already replaced TVS from its third position and now looking to do the same with Bajaj Auto as soon as it could, so it may become the number two in the Indian two-wheeler segment.
The reason for this confident move could be that Honda has already secured the third place thanks to its positive sales growth which is pretty heavy if you see the sales graph of the company. Honda has sold 1.97 lakh units in February 2012 in the Indian automobile market which has registered a sales raise of 11.2 percent from January 2012. Whereas, Bajaj Auto has sold 2.04 lakh units in February 2012, and 2.02 lakh vehicles in its previous month. Evidently Honda is emerging as a strong contender for the number two position. But if we take the first eleven months of this fiscal year, with about 5.73 lakh units Bajaj Auto is still ahead of Honda.
Yuga 110 by the May end of 2012 will bring Honda closer to the number two position as it is a bike aimed at the mass market segment. However, at the same time, Honda is getting ready to launch its 150cc motorbike in the Indian market, the CBR150R, which is a sports bike. This is supposed to be launched in the second week of March 2012 with a price tag of Rs.1,15,000. Once Honda’s new 150cc motorbike comes in the market it will give a strongcompetition to the KTM Duke 200, which has been recently launched throughout India, with a price tag of Rs.1,17,000. Analysts feel that Honda will not only be competing with Bajaj Auto, but also with Yamaha as it has the R15 version-2 in the same segment as CBR150R and KTM 200 Duke.
With an excellent strategy in marketing, advertising and sales in the motorbike segment, Honda or HMSI (Honda Motorcycle and Scooter India) has targeted to sell more than 3,500 units of its new motorbike CBR150R on a monthly basis once it is launched in the Indian Automobile Market.