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Harley Davidson to Target More Women Buyers

The US based well known motorcycle maker Harley-Davidson, at the moment, eyes to tap the females as potential clients, taking into account the worldwide trend of females turning to motorcycle riding.

Karen Davidson, the great granddaughter of Harley Davidson co-founder William Davidson and Creative Director of Harley-Davidson firm, stated, “Female riders on Harley-Davidson are not strange. It was odd years back, when I used to trip it. But now it is very common,”

As much as a quarter of recorded bike owners in the United States are females, Karen also said.

“We sell 12% of our new motorcycles to females,” said Karen, who is in Goa to take part in the hundred and tenth year commemorations of the company.

Karen Davidson with a Harley-Davidson Bike

As per reports, around 500 proud possessors of the motorcycle crosswise the country joined her for the celebration.

“Women are authorized at the present and can make entry in political affairs, games. When they can push themselves, why can’t they own this stunning device,” she added up, remembering how she would argue with her two pals for having a Harley Davidson motorcycle.

Davidson has been presently allotted the post of intermingling with the Harley-Davidson possessors crosswise the world and get response that would be utilized to perk up the motorcycle.

She added that she met some female riders in the Indian market who were interested about the Harley Davidson motorcycles.

“In India, motorbiking has turned out to be a part of way of life,” she added, adding that recently Harley-Davidson motorcycle is being bought by the family oriented individuals who find to escape the busy life on the weekends.

Bringing the fairer sex into the motorcyclists rule is certainly a big move for the most part and surely ought to have a special ovation. Bring it on!

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