The Indian division of Harley Davidson, the globe’s oldest and most renowned American bike maker, has disclosed plans to establish a manufacturing plant that will fabricate entry level two wheelers directed at Indian motorcycle buffs.
The firm already boasts a Completely Knocked Down (CKD) kits assembly plant at Bawal in the state of Haryana, which started functioning last year (2011).
The firm’s Bawal-based facility is the second manufacturing facility outside US, with the other one being in the biggest Latin American nation, Brazil.
The Indian fabricated Harleys are likely to witness the US firm’s local stores by the next two years (2014).
Evidently, the company seems to be working in the direction of turning its products more competitive for the domestic market. In addition, the company is all set to defy the likes of its fellow Japanese as well as European bike manufacturers.
Hence, with the aim to unite a decent market portion, the American motorcycle maker has prepared a considerate plan to roll out Indian made entry level bikes, a section, which makes up a big portion of overall sales of two wheelers in the nation.
The company’s rivals such as Suzuki and Royal Enfield have found it simpler to entice Indian clients because of their smartly valued bikes as against the American company.
The forthcoming Harley production plant could aid the firm in elaborating its client base and total market reach in the nation.
The novel Harley Davidson motorcycles are likely to feature an appealing price label, on account of other local assembly and entry level idea.
The latest aggressively valued Harley bikes eyeing Indian motorcycle buffs are likely to boast V-twin powerplant arrangement within 400 cc to 500 cc editions.