Mumbai, December 6, 2012 : Suzuki Motorcycles brings Hayate owners a once-in-a-lifetime chance to meet superstar Salman Khan at a time when excitement is mounting over the release of his next blockbuster, Dabangg2, on December 21. Suzuki’s mega promotion “Dabangg2 Dumdaar, Hayate Shaandar” is a month-long celebration of the superstar’s grand finale for 2012 and rocking start to 2013.
Lucky Suzuki Hayate buyers in the month of December could get a chance to meet Salman Khan. The Dabangg2 Dumdaar, Hayate Shaandar promotion will pick fifteen ‘lucky’ winners who will each walk away with a Suzuki Hayate. Of these, five ‘super lucky’ winners picked by a computerized random draw will also get a chance to meet Salman.
Commenting on the campaign, Ms. Anu Anamika, National Head – Marketing says, “The Hayate was the first Suzuki product endorsed by Salman Khan. His association with the brand has produced phenomenal results. Salman’s first commercial for the Hayate was inspired by the role of Chulbul Pandey in Dabangg and went on to drive high brand recall.”
“We have been able to establish a core identity for the Suzuki Hayate in the mass market as a tough, dependable and robust motorcycle. The Dabangg2 Dumdaar, Hayate Shaandar campaign will be a great send-off to 2012 and an exciting start to the New Year celebrations,” she added.