Celebrities have always been profitable for any brand ranging from a simple shampoo to appealing automobiles. The case is same with Indian two-wheeler segment too. The segment has been witnessed with signing of Bollywood celebrities as brand ambassadors. Starting from Anushka Sharma to superstar Salman Khan, all can be seen in the ads of Indian two-wheelers. Here are a few celebrities who have recently joined hands with the two-wheeler companies to sell their bikes to the masses:
Anushka Sharma- TVS Motors’ Scooty:
This Indian two-wheeler brand has signed this Bollywood diva about one and a half month back as the brand ambassador of its Scooty range of scooterettes. The actress is a well-known face across the nation, and this might be the reason that TVS Motors didn’t wait to sign her as the face of the company’s scooterette domain, especially after the fame she earned after her stunning performance in the industry over past four years. After Soocty’s advancement to electric avatars and to a stage where it is powered by more powerful engines (the one in Pep), the scooterette is being anticipated to take a head-on with rivals, Mahindra Two Wheelers and Hero MotoCorp, with her.
Deepika Padukone – Yamaha Ray:
The Yamaha Ray was first spotted at the 2012 New Delhi Auto Expo, where it was witnessed that the scooterette didn’t lag in attracting footfalls of young women on its stalls. Deepika Padukone, being one of the youngest and appealing faces amongst the young generation, seemed to be the best choice for the Japanese automaker’s Indian domain to sign her as the brand ambassador of the upcoming scooter. The sparkling image of the diva will be used by the company to complement the sporty and stylish scooterette through her appearances in the commercials. The Yamaha Ray is to be launched in September 2012.
Salman Khan- Suzuki Hayate:
In the current market and economic scenario, every single automobile company is opting aggressive marketing strategies to attract as much pool of customers as possible. Suzuki Motorcycle India Private Limited (SMIPL) knows this thing very well. At the same time the company is very well acquainted with the brand value that comes in part and parcel with the name; Salman Khan. The Bollywood actor has an unparalleled fan following across the nation. This is the reason why the Jap automaker signed the actor as its maiden brand ambassador in India. Salman’s first endorsement with the company is the Suzuki Hayate. The 112.8cc bike, which was earlier revealed at the Auto Expo, is being expected to do well in the semi-urban and rural belts. The bike has specially been designed to make it appealing amongst bike lovers between an age group of 30 and 40 years.
Akshay Kumar – Honda’s Dream Yuga:
After Suzuki made Salman Khan its brand ambassador in India, it was Honda’s Indian domain, Honda Motorcycles and Scooters India that signed Akshay Kumar as its brand ambassador for the next five years. It’s the 2012 Honda Dream Yuga 110 commuter bike, with which the Bollywood actor started his endorsement. Akshay was signed in order to enable the company to compete with rival, Honda in the sub-urban and rural regions. Both the company has the same motive (to target pool of customers in those belts) and has the same strategy (signing of celebrities who are not only appealing in urban areasbut also in rural and suburbs too).
Kareena Kapoor- Mahindra’s Rodeo:
With a strong connect amongst Indian youngsters, Kareena was signed by Mahindra Two Wheelers for its scooterette segment. The Bollywood diva has been appealing enough across the nation, especially amongst Indian girls. Since her styling inspires Indian girls, it might have been the reason that the two-wheeler company signed her as the brand ambassador of its scooter segment. The actress started her endorsement with the 8hp, 125cc gearless scooterette, Mahindra Rodeo launched way back in September 2009.
Irfan Pathan- Hero Maestro:
Cricket has always been termed as gentlemen’s game. With such masculine flavor induced in it, Hero MotoCorp too signed cricketer Irfan Pathan for endorsing its ‘male only scooter’, 110cc Hero Maestro a few years back.
Hrithik Roshan- Karizma ZMR:
The makers (then hero Honda) of Karizma signed the Bollywood star as the brand ambassador of the product way back in 2003. Over time, the bike too underwent transition, but it’s still Hrithik Roshan who endorses the bike every time it undergoes an outlook change. It was the Suzuki Hayabusa-inspired Hero Karizma ZMR that has been the latest launch of the model. It was again Hrithik, who was seen endorsing the bike. The actor has been quite appealing amongst the youngsters and since Karizma (especially ZMR) has always targeted youths of the nation, Hrithik always seemed to be the perfect choice for the Karizma-makers. Indian youngsters have considered him to be exhibiting muscularity. And when it comes to Karizma ZMR, the bike has a default target of a ‘definitely male’ kind of thing.