As time is passing by, automobile manufacturers from every part of the world are trying to make their way into the potent Indian market. The same is the case with BMW Motorrad. The company seems to have chosen a slow and steady way to get into the Indian two-wheeler market to ensure consistent sales of its high-end, large capacity motorcycles. This move has made the BMW Motorrad to join the league of international two-wheeler makers who have made their way to Indian market already, including KTM, Ducati, Harley-Davidson, Triumph, MV Agusta and every major Jap automaker. Many of these big players have a nice success story in India.
The success factor comes in as a result of perfect blend of quality & variety of technologies, and partnership. BMW Motorrad can’t get a better partner for itself in India than the Hosur-based TVS Motor Co. Affirmative signals were sent out to the market by the Indian two-wheeler industry veteran, TVS. Company’s senior vice-president for corporate communications, Cecil Dewars, confirmed that both the companies’ talks on partnership are currently in progress.
Whenever good things are supposed to be on the cards, it’s always the sky that is chosen as the limit for growth in a solid joint venture. TVS has already solid in-house R&D facilities, while on the other hand, the German giant has its worldwide recognition for high quality and unparalleled performance. BMW Motorrad’s dominance in the off-road bikes is justified by its Husqvarna – an off-roader too strong to last just one generation.
The Indian bike maker is well-known in the 100-200cc small capacity two-wheeler market. Scooty, Apache and Star are some of the products which tell the success story of the company in the recent past. On the other hand, BMW is the master of technologies required for high-end motorcycles including bumpy GS and even K- & S-series superbikes. If a close look on upcoming positive outcomes of the partnership is taken, we can’t ignore the fact that the tie-up can certainly fill in the void for both the companies.