In the middle of the rumors about Bajaj’s re-entry in the scooter segment, MD of Bajaj 2-wheelers Mr. Rajiv Bajaj said that they are concentrating on export of the bikes rather than on scooter market. He further added that bringing in scooter will distract them from the current strategy. In an interview to the Economic Times he said that Bajaj currently have about 10 percent of the market share in the global market and it is planning for growth considering the profit. Bajaj is planning to export its bikes to Indonesian, Thailand, Malaysian and Vietnamese market.
The statement however, doesn’t clear that if Bajaj is not going to reveal any scooter in the Indian market in future but simply refers it as a distracting phenomenon. Bajaj currently want to focus on the motorcycle segment rather than venturing into the scooter market. Bajaj is currently working on the 100cc commuter bike and it is also planning to launch Pulsar 375.
Speaking on the global plan he said that Bajaj along with the Kawasaki shares about 45 percent of the market in Philippines. Brazil being the third largest motorcycle market in the world, Bajaj is also interested in exploring the options over there. He also added that this is one aspect of the global strategy but Bajaj is also considering to sale its vehicles in Africa. Last month Bajaj sold over 49,000 units and this month they are hoping to increase it to 50,000 in Nigeria. The same is true in many other markets of Africa also. So, there is tons of hope for the company and any logic will suggest that it should concentrate more on the export markets.
