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Monthly Archives: July 2012

Indian Drives » 2012 » July

BMW reveals C Evolution Electric Scooter

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Article by Ayan Sengupta
The London Olympic opening ceremony has something more for the viewer’s other than pure sports. The Bavarian Automaker BMW’s motorcycle division, BMW Motorrad, revealed its first zero emission E-Scooter at the London Olympics. The BMW famous for its luxurious cars and superbikes is entering electric bike segment with this ‘I’ series pure electric model. The scooter was earlier showcased at the BMW Motarrad innovation day 2011. But then a new prototype was developed that was showcased at London. Named as C Evolution, it will be available for only selected Olympic visitors. BMW C Evolution houses an electric motor which works with the hybrid composite structure. It can produce [...]

Salman Khan Rides On New Suzuki Hayate

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Article by Ayan Sengupta
Riding high on the triumph of operation boasting the Bollywood hunk, Salman Khan, for the new mass segment motorcycle – Hayate, Suzuki Motorcycle India Pvt. Ltd (SMIPL) has steeped up with the aim to fortify the connection between the brand as well as the mega star. Suzuki Motorcycle India Pvt. Ltd has also inked a deal with Yash Raj Films for their upcoming Sallu Bhaistarrer, Ek Tha Tiger in order to roll out a unique promotional drive – ‘Ek Tha Tiger Ek Hai Hayate’. ‘Ek Tha Tiger Ek Hai Hayate’ crusade offers Suzuki Hayate purchasers anopportunity to meet up the Sallu Miyan personally. The first six champions whose names will be chosen via amachine-controlled, [...]

Suzuki Inazuma 250 revealed in UK, may also arrive India

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Article by Ayan Sengupta
Suzuki has just revealed the new Inazuma 250 for the UK market. It is branded as a commuter bike and it is speculated that the bike could arrive in India as GW250. It has long been speculated that Suzuki may bring a 250 cc bike to Indian market. The 200 to 250cc segment has seen some good rise in the recent years.InJune only this segment saw a total of about 10,000 units being sold out, however it is about less that 1% of the total bike sold in the same month. Presently, there are only three bikes that are available in India in 250cc segment, namely Honda CBR 250R, Kawasaki Ninja and Hyosung GT250R. Suzuki is seeing Inazuma as a capable bike that could tackle all these competitors and could help [...]

Celebrities endorsing two wheeler brands in India

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Article by Ayan Sengupta
Celebrities have always been profitable for any brand ranging from a simple shampoo to appealing automobiles. The case is same with Indian two-wheeler segment too. The segment has been witnessed with signing of Bollywood celebrities as brand ambassadors. Starting from Anushka Sharma to superstar Salman Khan, all can be seen in the ads of Indian two-wheelers. Here are a few celebrities who have recently joined hands with the two-wheeler companies to sell their bikes to the masses: Anushka Sharma- TVS Motors’ Scooty: This Indian two-wheeler brand has signed this Bollywood diva about one and a half month back as the brand ambassador of its Scooty range of scooterettes. The actress is a well-known [...]

Suzuki Two-Wheelers Inks MoU with IndusInd Bank for Retail Funding

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Article by Ayan Sengupta
Suzuki Motorcycle India Pvt. Ltd. (SMIPL) has made entry into a preferred contract with IndusInd Bank with the aim to expandthe opportunityof retail funding to clients of Suzuki two-wheeler crosswise all 250 SMIPL franchises. SMIPLis the division of one of the world’s major two-wheeler makers Suzuki Motor Corporation, Japan. The newly signed deal will offer up a trouble-free retail finance alternative to the Suzuki clients. The memorandum of understanding was inked on July 18, 2012 by Suzuki Motorcycle India Pvt. Ltd’s delegate Mr. Rakesh Kumar, National Head -Sales Planning and Dealer Development and representative of the banking institution, Mr. S.V. Parthasarathy, Executive Vice [...]
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